One new brand that has impressed me in the last year is Tower 28 Beauty. This brand has gained popularity for its inclusive approach to beauty, focusing on creating products that are suitable for all skin types, including sensitive skin. Tower 28 Beauty’s products are also cruelty-free, vegan, and free from common irritants like fragrance and essential oils, making them suitable for even the most sensitive skin.
One of Tower 28 Beauty’s standout products is their ShineOn Jelly Lip Gloss, which has received rave reviews for its hydrating formula and non-sticky finish. The brand’s commitment to creating products that are both effective and gentle on the skin has resonated with consumers, earning them a loyal following.
Another brand that has impressed me is Merit Beauty, which was founded by Katherine Power, the co-founder of popular beauty brand, ColourPop. Merit Beauty focuses on creating minimalist makeup products that enhance natural beauty, rather than masking it. Their products are designed to be easy to use and suitable for everyday wear, making them perfect for busy individuals who want to look polished with minimal effort.
Merit Beauty’s Shade Slick Tinted Lip Oil has been particularly popular, thanks to its hydrating formula and flattering shades. The brand’s commitment to sustainability is also commendable, with all of their products being cruelty-free and packaged in recyclable materials.
In terms of skincare, KraveBeauty is another brand that has impressed me. Founded by Liah Yoo, a popular skincare influencer, KraveBeauty focuses on creating simple, effective skincare products that prioritize skin health. Their products are formulated with gentle, skin-friendly ingredients that help to restore and maintain the skin’s natural barrier.
KraveBeauty’s Great Barrier Relief serum has been a game-changer for many people with compromised skin barriers, thanks to its soothing and repairing properties. The brand’s emphasis on transparency and education sets them apart in an industry that can often be confusing and overwhelming.
Overall, these brands have impressed me with their commitment to creating high-quality, effective products that cater to a wide range of skin types and concerns. Their focus on inclusivity, sustainability, and skin health is refreshing and sets a positive example for the beauty industry as a whole.
