In 2024, the beauty trends industry continues to evolve with innovative products and inclusive practices. Here are top 27 beauty brands that are setting the gold standard this year:
- Fenty Beauty: Known for its extensive range of foundation shades, Fenty Beauty continues to lead in diversity and inclusion.
- Glossier: Celebrated for its minimalist approach, Glossier emphasizes skin-friendly, easy-to-use products.
- Charlotte Tilbury: With luxurious packaging and high-performance formulas, this brand is a favorite for glam makeup.
- Pat McGrath Labs: Renowned for its bold and vibrant color cosmetics, Pat McGrath Labs pushes the boundaries of makeup artistry.
- Drunk Elephant: This skincare brand stands out for its clean formulations and commitment to avoiding harmful ingredients.
- Huda Beauty: Known for high-quality products that cater to all skin tones, Huda Beauty excels in pigmentation and wearability.
- Rare Beauty: Founded by Selena Gomez, Rare Beauty promotes self-acceptance and mental health awareness alongside its versatile product range.
- Tatcha: Drawing inspiration from Japanese beauty rituals, Tatcha offers luxurious skincare with a focus on hydration and radiance.
- The Ordinary: Praised for its no-nonsense, science-based approach, The Ordinary delivers effective skincare at affordable prices.
- Milk Makeup: This brand is known for its vegan, cruelty-free products and innovative stick formats.
- Anastasia Beverly Hills: A leader in brow products, Anastasia Beverly Hills also offers a range of high-quality eyeshadows and face products.
- Laneige: Famous for its hydrating skincare, particularly the Water Sleeping Mask and Lip Sleeping Mask.
- Olaplex: A haircare brand that has revolutionized hair repair with its bond-building technology.
- Urban Decay: Known for its edgy makeup, particularly the Naked eyeshadow palettes.
- Ilia Beauty: Combines clean ingredients with high performance, making it a favorite for natural makeup enthusiasts.
- Too Faced: This brand blends fun packaging with effective products, especially known for its mascaras and eyeshadow palettes.
- Kiehl’s: A classic brand trusted for its reliable skincare solutions.
- Biossance: Uses sustainable squalane in its skincare products, focusing on efficacy and eco-friendliness.
- Supergoop!: Specializes in innovative sunscreen products that protect without feeling heavy.
- Sunday Riley: Known for potent, results-driven skincare products.
- Benefit Cosmetics: Famous for its brow products and cheeky packaging.
- Maybelline: Offers affordable yet high-quality makeup, making it accessible to a wide audience.
- Estee Lauder: A legacy brand that continues to innovate in skincare and makeup.
- NARS: Renowned for its iconic blushes and high-pigment lipsticks.
- Beauty Bakerie: Known for its long-lasting and smudge-proof makeup, with a focus on inclusivity.
- Shiseido: Combines Japanese technology with luxurious formulations for both skincare and makeup.
- Hourglass: A cruelty-free brand known for its high-performance makeup and innovative complexion products.
These top beauty brands are not only pushing the boundaries in terms of product innovation but are also leading the way in sustainability, inclusivity, and ethical practices. They cater to a diverse range of beauty needs and preferences, ensuring everyone can find products that work for them.
