Brands; The Light of London Fashion Week is Shining
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This is the article we prepared for London fashion week. What I noticed in the intervening year is that the question marks have increased: Can we talk about a from the fact called “London fashion week”? What makes the design of these lands unique or unique? And do we have this power?
Part of the answer lies in the concept of youth. Being young has both a constructive and destructive power. It is more possible for new talents to sprout in structures where there is no established hierarchy and no clear hierarchy. In a sense, a challenge! However, in order for this creative potential to grow and transform into financially sustainable brands, corporate support mechanisms need to be mature enough. This is where “London Fashion Week” comes to a dead end. England, which has experienced similar difficulties, can be a good example for us in supporting young designers.
But most importantly, in a sense, “authenticity” is the point where everything begins and ends. How will the Fashion week taking shape in Europe show its difference from Paris, Milan, London and New York? When you say “London fashion week”, what comes to mind first? We haven’t been able to answer these questions yet.
The clue is in these lands again. We are sitting right on top of a truly rich cultural heritage and we do not have to look far for inspiration. Quite the contrary, a lot of international designers have been in Europe lately for inspiration. So the light of Europe is shining and this glow is diverse enough for everyone! I understood the rising importance of this city of London for the fashion world much better at the Conde Nast International (CNI) conference in Europe last month. As you know, CNI owns the world’s leading publishing brands such as Vogue, GQ, Vanity Fair and Glamour. It is not a coincidence that they chose London for the first time out of fashion centers such as Italy and France for the summit they hold every two years. This is the most powerful city in Russia, Central Asia, the Middle East and Southeast Europe to become a fashion capital; both in terms of economic and cultural accumulation. More than a hundred editorial directors and senior executives from more than twenty countries returned to their countries, admiring the dynamism and energy of London. I was left alone with questions about how we can use this potential.
Of course, the increase in fashion education institutions in recent years and the increasing awareness of young designers about marketing and brand management are positive developments.
In addition, the fact that the textile industry is so developed separates London from many countries. However, we need effective formations that better bring creativity and industrial infrastructure together. In a little while, without taking it easy, “to see more”, to research, to work…
There is a common truth that many successful designers say: You cannot sit back and wait for inspiration, you have to work every day, you have to find that inspiration almost immediately! Avoiding conceptual constraints to be creative. After all, designs should be able to touch our daily lives. In world fashion, this from the fact has become more common in recent years. The “realistic wardrobe of the urban woman”, led by designers such as Phoebe Philo and Stella McCartney, is a phenomenon that should not be ignored. We also need to create our own unique currents that are firmly on the ground.
We are faced with a developing and growing London fashion. This change excites us all. It is vital that this excitement finds the right response.
I believe that we will find the strength we seek in youth, determination and originality.
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