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Capri; Message in the Bottle

Capri İtaly

Omega’s last watch, Planet Ocean, was unveiled on the Italian island of Capri. There were also mermaids, the second person to set foot on the Moon, and a world-famous activist – photographer. A little lemon tree.

Something strange happened on the Italian island of Capri on May 18. As our boat approached the rocks, we heard a woman’s voice, similar to a hum. When we were wondering if Capri’s famous mermaids really existed, something between a human and a fish began to come towards us, diving into the blue water between the giant rocks. She was one of the mermaids in fairy tales with her tail and body, moreover, with the bottle in her hand and the message inside the bottle: Planet Ocean, the last watch of the Omega Seamaster series. What was wanted to be underlined with this guest was that it has become vital for human beings to take care of the oceans and the creatures in them and to protect natural life. Because he collaborates with two important names: the first is Yann Arthus Bertrand, photographer-activist, director and founder of The Good Planet organization. The other is an astronaut who has been one of the brand’s ambassadors since 2009 and had the chance to watch the oceans from far away (from the Moon): Dr Buzz Aldrin, the second human to set foot on the moon in 1969, together with Neil Armstrong. Omega has had many colorful brand ambassadors to this day. The first thing that comes to mind is, of course, 007 James Bond character. Bond, who has not given up on the brand for years, wore a blue-rimmed watch from the Seamaster collection in the last movie of the series, Quantum of Solace (2008). Let’s not forget other important ambassadors of the brand such as George Clooney, Nicole Kidman, Cindy Crawford, Greg Norman, one of the greatest golf players of all time, and Michael Phelps, a swimmer with numerous medals.

We Don’t Have No Water

Omega’s CEO, Stephen Urquhart, talks about people’s concerns about the destruction of nature: “No water, no life. There is no form. No breath. We don’t exist. But as we multiply, we also reduce resources. 65 years ago, the world population was a little over 2 billion. In such a short time, we have become almost 7 billion. We need our resources and Omega is ready to do its part in raising awareness.”

Capri’s tree is lemon, its color is white

Omega could not have chosen a better place to share this social responsibility project than Capri. The place where we sit in the cool of the evening is covered with the Mediterranean on the right, the forest on the left and the rocks shaped by nature. After all, Capri, the Island of Goats, is a highly organic island where the shape given to it by nature has never been altered by human hands, where the voice of mermaids can still be heard. As we approach him by boat from Naples, first the white houses appear, then the narrow streets and lemon trees that lead up the hill. There are so many of them that almost everything from the island’s chocolate to soap must be lemon flavored. If the tree is lemon, its color is white. Almost all of the clothing accessories you see in local boutiques are in shades of white. Capri is also famous for its scent. A light floral scent derived from the vegetation of the island. Like our cologne. This is a place untouched by the world. As we talk about these among ourselves, the presentation begins.

An astronaut, an activist, a CEO, a documentary

A person who has set foot on the moon and a world-famous activist do not sit in front of people every night. Buzz Aldrin, Yann Arthus Bertrand and Omega’s CEO Stephen Urquhart will talk about the meeting of the Seamaster series and the documentary project. The Seamaster is a family of dive watches. Planet Ocean joined this family for the first time in 2005. It is now in its newest form. This watch, which is waterproof to 600 meters and very reliable for all underwater experiences, will not be the copyright of Betrand’s documentary describing the dangers facing the oceans and the creatures that live in them. Thus, it can be shown in all schools all over the world, and anyone who wants can download and reproduce it. The goal is to raise awareness of as many people as possible. The book of the documentary will be released later. Bertrand: “The world needs a spiritual revolution. We have to stop this trend. It’s too late to be pessimistic now! We’re going to do something!” says Urquhart, summarizing why they want to work with Bertrand: “Bertrand is the best name in the world for aerial photography. He has both technical knowledge and aesthetic concerns in order to explain the dangers that the Okayanis are in. And of course, a great motivation!” While we were listening to them, we were both scared and encouraged, while Dr. Buzz Aldrin’s witty memories fill our hearts. “When I was little, I used to dream about what the bottom of the oceans would be like. When I went underwater for the first time, I couldn’t believe my eyes. I didn’t think it could be this complex, big and scary. Years later, I had the opportunity to go to space. This time, I looked at them from the farthest, outermost point possible. Everything was the opposite. They looked just as straight and calm now! My mind was blown when I thought that it was gravity that kept those giant bodies of water there, and that the waters did not become airborne because of this. We need them. Changing the world is a lofty goal. And we will change it.”

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