“The Jacquelyns woman is a woman who does not think much about being a trending, is fond of comfort but does not compromise on her elegance, loves to dress, and most importantly, knows and feels the comfort of a shirt.”
The Jacquelyns, the address of those who emphasize their taste in shirt selection, is the “only shirt” brand without time and gender. The starting point of the brand is the inadequacy of the variety of shirts. İbrahim Duman, the founder and designer of the brand, said, “When it comes to shirts, usually either single color, plain pattern or patterned vintage models come to mind. However, we cannot give up vibrant colors, animal prints, monocrome and large floral patterns. These main topics will be continuous with various visions every season, like the DNA of the brand, rather than seasonal trending.
- What does fashion mean to you?
Fashion definitely means timelessness, comfort and elegance to me. In fact, because of these factors, style is more important for me and my brand than fashion trending. Because the brand I founded and work on every day and the ones I want to wear it should have these features.
2. What is the highlight of your designs?
Offering shirt alternatives that are difficult to find in today’s conditions, apart from vintage, with their being outside of the usual forms and the bold use of patterns. When it comes to shirts, either plain or patterned vintage models come to mind. The Jacquelyns offers timeless shirts by bringing the world of the 2000s out of the ordinary and combining today’s patterns with vintage-feeling fabrics.
3. What has been the most important investment for your business to date?
I think the best answer to this question is my frequent trips abroad and people on the street in order to stay up to date. I think that my ability to analyze what they are wearing and see what is missing has improved thanks to these.
4. What are your future plans?
My future plans are to bring my brand to a better place and to present my designs abroad to everyone’s taste as soon as possible, at points suitable for their identity.
5. What are the must-haves in our closet this season?
Oversized white shirt.
6. Where can we find your designs? What is the price range?
The Jacquelyns is an online sales centered brand. We are making sales from Openhaus, Hipicon, Store Bishop’s online stores and many other stores outside the city, especially on our online site. Our prices range from 450 TL to 600 TL.