Along with the change in the perception of beauty, the beauty trends are changing as well. Environmental products, smart devices, organic care… These are the topics we will talk about more than color and texture in 2022.
We are all tired of the stereotypical images and we are after a new awareness with the changing music. When it comes to the beauty trends, this awareness opens the door to a whole new world for manufacturers, product developers and users. Global problems such as environmental pollution and the unavoidable increase in the use of plastic and the greater need for natural lean are driving developments in the beauty market. We are now in pursuit of an understanding of beauty that is cleaner, sensitive to the problems of the planet we live in, and acts with environmental awareness. How would you like to take a look at the beauty trends of 2022, which are shaped by these points?
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Personalized Beauty Products Will Increase
Now beauty products contain less chemicals, healthier and more natural! Smart beauty devices that support this trends, which has been with us for a while, will accelerate its rise in 2022. We will come across these small apparatuses that can meet the needs of different skin types more this year. By beauty using the creams, moisturizers and cleansers that we trust together with these devices, we will achieve a healthier skin appearance.
Our friendship with technology will progress
The beauty trends near me gets its share of technological advances. The use of smart beauty tools will increase in skin care applications, skin disorders, hormonal imbalances or treatments for this purpose. Artificial intelligence-oriented, evidence-based skin analyzes will gain more importance. Many companies benefit from genetic engineering in this field. New technology devices will continue to be indispensable for aesthetic centers and skin care clinics…
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More attention will be paid to environmental awareness
While environmental pollution stands before us as a growing global crisis, the methods of preventing and protecting the damage caused by environmental pollution to our skin and hair, and cosmetics produced for this purpose will be on the agenda more frequently. In addition, the production of recyclable packaging will increase instead of disposable plastic packaging. One of the best examples of this is Unilever’s commitment to reduce the use of plastic and halve it by 2025.
The rise of hemp oil
The use of hemp oil, which is obtained from hemp seeds and has many benefits from skin to hair care, in cosmetic products is increasing rapidly. Hemp oil nourishes and shines the hair. Thanks to gamma linoleic acid, which is an omega 6 fatty acid it contains, it moisturizes the skin and is good for eczema skin, itching and dry skin.
While companies such as Yves Saint Laurent and Clinique offer make-up products for men; Brands such as MAC, Tom Ford and Marc Jacobs began to produce unisex makeup lines. Brands such as Maybelline and Covergirl announced that they will work more with male brand ambassadors. Attention! Men are infiltrating our cosmetic bag!
local producers will go global
Now, Korean skin care brands are popping up everywhere. Especially after Sephora reserved many shelves for Korean products, the Western world began to look at Korea more carefully. Asia has another new star; The name of China has also started to come side by side with beauty and care. Farther away is Brazil; continues to create new brands of personal care that gain value. In other words, beauty comes out of the hands of European cosmetics giants!
Use of Turmeric, Moringa, Coconut oil and probiotics will increase
The line between food and beauty products is closing day by day. This will cause beauty brands to increase their relationship with the land, agriculture and even farmers. The words ‘organic’ and ‘healthy’ will be the keywords of all cosmetics brands this year.
Content Transparency will gain importance
Research shows that consumers want more reliable information about the content of the products offered. The one who trusts the content and can be presented to the user with all the details seems to be the winner of the race. In 2020, we continue to read labels; as well as long tags…
Biotech products will increase
Population growth, decrease in natural resources and environmental problems lead consumers to turn to more sustainable resources. Advanced Beauty companies have been partnering with the biotech industry for some time now. Vitamin C sources such as citrus fruits, strawberries and kiwi, or some nutrients that can help the body produce collagen when consumed adequately and in a balanced way, such as wheat germ, are increasingly used in skin care products.
Augmented reality is the process that makes us feel as if we are really living the moment, thanks to the emotional data input created by computers in the physical environment of the world we live in. L’oreal and Este Lauder have long used augmented reality powered experiences. Giorni Armani Beauty is also doing a virtual make-up experience on its shopping site in China. New virtual trials are on the way.