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Barbie Vlogger

In 2015, Barbie launched a vlog on YouTube to talk directly to girls about issues they face. The animated series features Barbie discussing a range of topics including depression, bullying, the health benefits of meditation, and how girls have a habit of apologizing when they don’t have anything to be sorry about.


First Dreamhouse

Before women were even allowed to open their own bank accounts, Barbie bought her first Dreamhouse in 1962. Barbie represented women in new ways, becoming a symbol of independence and empowerment. With its mid-century modern décor, hi-fi stereo and slim-line furniture, girls could imagine entertaining friends or relaxing in a stylish living room.


Totally Hair Barbie

Totally Hair Barbie is the best-selling Barbie doll to date. She celebrated the loud fashions and big hair craze of the early ’90s and featured the longest hair ever on a Barbie doll. To celebrate the doll’s 25th anniversary, she was re-released in 2017.


First Camper

In 1971, Barbie was ready to go on adventures in her first camper. Girls could imagine exploring the great outdoors in a groovy camper with a picnic setup, pop-out tent, and sleeping bags.


First NY Runway Show

In 2009, Barbie held her first New York runway show at Mercedes-Benz Fashion Week to celebrate her 50th anniversary. Fifty of the world’s top designers created haute couture looks inspired by Barbie and her iconic history.


In 2014, Barbie became a social media influencer with the launch of the @barbiestyle Instagram account. The account was created to celebrate pop culture moments through the eyes of an icon and quickly became a leading fashion influencer channel. From fashion and art, to culture and travel, @barbiestyle excites followers as only Barbie can.

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