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POWER

  • Barbie is the most popular fashion doll ever produced and the No. 1 fashion doll property in the U.S.

  • A Barbie Dreamhouse is sold every two minutes and was first introduced in 1962.

  • Barbie is the most diverse fashion doll on the market.

  • More than 100 dolls are sold every minute, with a total of 58 million sold annually.  

  • Barbie is sold in 150 countries worldwide.

  • Barbie has products in 45 categories, including food, fitness, and clothing.

  • The Barbie brand has over 99% brand awareness globally.

  • The Barbie YouTube channel has over five million subscribers, making Barbie the #1 girls’ brand on YouTube.

  • Barbie has a powerful social media presence with over 14 million fans on Facebook, 267,000 followers on Twitter, and 1.2 million followers on Instagram (@barbie).

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